Web related bttn now half the dimensions, provides lengthy press

Internet connected bttn now half the size, adds long press

Web related button maker, bttn has launched a smaller model of its push-to-activate-a-digital service gadget.

The idea of bttn is straightforward: a push button system that may be positioned someplace in your house or enterprise and linked with a digital motion — similar to ordering a taxi, or sending a pre-configured textual content message to say ‘I’m house!’.

No matter customized motion/s are triggered when somebody pushes the hardware button. So, in different phrases, no have to work together with a pesky app.

The brand new bttn Mini is about half the dimensions of the primary gen bttn (which went up for pre-order in Might 2014), and in addition consists of a further motion to complicate issues (barely): an extended press which could be set to cancel or affirm a previous push.

The Finnish startup behind bttn, which additionally ran a profitable crowdfunding marketing campaign to get its gizmo to market, says the system has been hottest with small companies to date — and it’s these clients that have been asking for the extra lengthy press cancel/affirm choice.

Fortunately the brand new function is just not restricted to the bttn Mini; present bttn customers can be getting their additional push by way of a future firmware replace, it provides.

The startup is not disclosing precisely what number of bttns it’s shipped at this level however says it’s “greater than 10,000 and fewer than one hundred,000” (so in all probability not huge portions; it’s been delivery its buttons for simply over two years at this level, with consumers in additional than one hundred nations).


The essential bttn prices €sixty nine for shoppers, or €ninety nine for a branded model. Companies don’t purchase particular person bttns however pay a subscription, with pricing depending on bttn volumes and size of time they join the service.

One bttn purchaser is France’s largest radio taxi operator, Les Taxis Bleus, which the startup says makes use of bttn in its concierge service, in addition to distributing branded bttns to eating places, resorts and boutiques — “the place clients are ceaselessly in want of a taxi” (that’s definitely a method for the taxi business to battle Uber…).

One other instance it mentions is Samsic, an actual-property and property administration firm that makes use of branded bttns in workplaces and buildings to sign on-website service or help want.

Plus it says on-line shops are additionally utilizing its bttns to supply a “nicely-know re-order perform” — very similar to Amazon’s Sprint buttons for ordering staple merchandise, then. (So it’s additionally one approach for smaller ecommerce companies to attempt to sustain with the Amazon behemoth.)

Three varieties of connectivity are being provided for the brand new bttn Mini: cellular knowledge, SIGFOX and Wi-Fi. The cellular knowledge model of the bttn Mini is delivery from at this time, with the wi-fi model coming in July and SIGFOX as of Q3.