Video consumption on Snapchat greater than doubled in beneath a yr
Snapchat might have began out because the ephemeral messaging and photograph-sharing app, however a majority of customers now eat video there too, based on a report from Bloomberg at present.
Every day video views on Snapchat have spiked to 10 billion, the report stated.
That’s up from eight billion video views on Snapchat in February this yr, 6 billion every day video views in November 2015, and four billion in Might 2015 as TechCrunch reported earlier.
The brand new numbers symbolize a one hundred fifty% improve in video consumption on Snapchat in slightly below a yr.
By comparability, Fb reported day by day video views of eight billion in November 2015.
Whereas retailers like Vainness Truthful have steered Snapchat is “crushing” Fb within the video area, it’s essential to notice that Snapchat is not utilizing the identical measure to rely a single video view as Fb.
And the video snaps consumed by way of Snapchat tales are restricted to 10 second takes. That results in Snapchat customers creating video “snap storms,” brief segments threaded collectively in a consumer’s Story.
Video snap storms and a time restrict on movies would inevitably drive up the counts of movies created and seen on Snapchat.
In the meantime, movies on Fb are often longer performs by design.
Snapchat’s 500 million-and-rising consumer base, whereas really spectacular, nonetheless pales compared to Fb’s reported 1.09 billion every day lively customers on common as of March 2016.
And it stays to be seen how a lot video views on Fb might have elevated following the corporate’s push into reside streaming with Fb Reside and associated initiatives.