Viacom Labs' first tasks give attention to boosting fan interplay

Viacom Labs' first projects focus on boosting fan interaction

Numerous manufacturers have R&D labs lately to check out ideas and methods, like Sony’s Future Lab that will get consumer enter on product prototypes. Programming titan Viacom is not any exception, with a brand new experimental division that focuses particularly on boosting fan interplay. At present it introduced that Viacom Labs’ first set of companions will includeAirBnB and GIPHY, together with a creators-in-residence program for artists to “discover concepts” with Viacom content material.

The residence program’s first lineup of artists consists of neuroscientist Beau Lotto, who created the augmented actuality platform Traces, and the multi-disciplinary Indian artist Raghava KK. Whereas their contributions have but to be outlined, the overall Labs tasks goal to get followers nearer to exhibits in additional direct methods, from GIFs starring Viacom characters to experiences like an AirBnB-rentable Teenage Mutant Ninja Turtle Lair in New York Metropolis. However it’s going to additionally check new tech-pushed storytelling ideas like livestreaming followers into exhibits.