Uber faces lawsuit over aggressive Austin voting advertisements

Uber faces lawsuit over aggressive Austin voting ads

Reuters/Jon Herskovitz

Uber is understood for being aggressive when it needs modifications to the regulation — simply ask anybody who has acquired e-mail after e mail asking for help. Nevertheless, its newest effort may need crossed the road. The app-hailed transportation service is dealing with a class-motion lawsuit over a textual content messaging marketing campaign that referred to as on Austin residents to vote for Proposition 1, which might let ridesharing corporations function with out operating fingerprint background checks. The lawsuit claims that Uber not solely spammed Austinites with “vote for Prop 1″ messages with out their consent, however made it troublesome to keep away from these promos. Textual content replies went unanswered, and calling the supply quantity would solely offer you an automatic error message. In different phrases, it sounds just like the kind of robodialer that may violate the Phone Shopper Safety Act.

For its half, Uber maintains that it is not doing something incorrect. It took “nice precaution” to remain on the suitable aspect of the regulation, in accordance with a press release. It even means that the lawsuit has a sinister motive, since information of it broke at an anti-Prop 1 occasion. Whether or not or not there is a hidden agenda is probably going irrelevant, although. It is onerous to disclaim that Uber messaged lots of people with out permission, and in lots of instances did it a number of occasions.

No matter occurs, the vote (which occurs immediately, Might seventh) could possibly be essential to deciding the destiny of ridesharing in Austin. Each Uber and its rival Lyft have threatened to give up Austin if Prop 1 does not cross. That might be an enormous blow to a metropolis that not solely thrives on music and tech conferences, however is very depending on automobiles — its mass transit system is not precisely world-well-known. On the similar time, it is arduous to think about involved locals backing down when a handful of drivers have dedicated sexual assault and different crimes which may have been prevented by way of stricter background checks.