Tastemates helps you discover individuals who like what you want
For those who’ve ever cast a reference to somebody since you had the identical favourite film or TV present or ebook, a brand new startup referred to as Tastemates has constructed a social community round that have.
Or as CEO Jon Vlassopulos put it, “We’re making an attempt to codify serendipity” — these shocking moments of, “Oh my God, I can’t consider anybody else likes that as a lot as I do!”
What does that seem like as a product? Properly, customers are requested to swipe to point their style in leisure — particularly, indicating whether or not they favored a given film, TV present or music.
Then, because the app will get a greater sense of what you want, it should advocate different belongings you may like. And it’ll deliver up the exercise of customers with comparable tastes, so you’ll be able to say whether or not or not you agree with their opinions and even join immediately.
As Vlassopulos confirmed me the app, notably the methods you possibly can filter the opposite customers you see based mostly on issues like age and gender, my thoughts instantly jumped to courting: Is that this meant to be a extra pure option to join with potential dates, based mostly on pursuits quite than simply swiping by means of photographs? In any case, if you join with somebody on Tastemates, the app even recommends methods to start out a dialog based mostly on shared pursuits.
“I wouldn’t say that,” Vlassopulos advised me. Not that he’s ruling out courting as a use case, however he stated it’s extra about discovering your tribe, whether or not that’s for a romantic connection or in any other case.
And in his view, being a basic social app makes it higher for courting too: “Would you slightly go to a celebration that’s a ‘singles celebration’ or a daily social gathering and there are singles there?”
Vlassopulos additionally put an enormous emphasis on utilizing knowledge that’s explicitly shared within the app — from an promoting perspective, Tastemates doesn’t have to guess what your pursuits are, as a result of that’s precisely what you’re revealing.
That strategy extends to the updates you see. As an alternative of simply utilizing “a black field of algorithms” (as Vlassopulos put it), there’s a slider that allows you to decide how comparable individuals should be earlier than they present up in your newsfeed.
In some methods, the swiping expertise jogged my memory of a brand new app referred to as MightyTV, however Tastemates appears to put a stronger emphasis on the social expertise, notably on connecting with individuals you don’t already know.
In fact, you possibly can already share your pursuits on the large social networks, however Vlassopulos argued that this has been a a lot much less essential a part of their expertise over time. Think about, for instance, how outstanding your favourite films and bands have been within the Fb profile of 10 years in the past, and the way that’s now principally hidden and ignored.
The message appears to have resonated with social media veterans, since Tastemates is backed by present and former Fb staff, together with Michael Sharon, and Friendster founder Jonathan Abrams. (Different buyers embrace WME’s Dan Porter, Machinima founder Allen Debevoise and Ticketmaster CTO Jody Mulkey.)
Tastemates is presently out there for Android. Vlassopulos stated the workforce can also be engaged on an iPhone app, however he’s notably enthusiastic about Android due to its worldwide attain and since “Google has been excellent to work with.”
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