Sony is making an attempt to trademark 'Let's Play' movies

Sony is trying to trademark 'Let's Play' videos

You’ve got heard of a “Let’s Play” video, proper? That is a standard time period for YouTube movies that includes online game commentary and gameplay. Individuals have constructed careers out of this type of content material (people like Pewdiepie, Recreation Grumps, Markiplier and others) and it is a pretty ubiquitous time period — which makes it all of the extra bizarre that Sony is seemingly making an attempt to trademark it. Actually.

The trademark submitting was found by customers on NeoGaf earlier this week, and it describes a service specializing in the “digital transmission and streaming of video video games by way of international and native pc networks.” In different phrases, its a trademark on gaming movies identical to the type the group already describes as “Let’s Play” movies. That is problematic for apparent causes — Sony appears to be trying to take trademarked possession of a leisure fashion created by the group itself. It is also unusual for much less apparent causes: the time period “Let’s Play” is historic in web phrases.

Dive deep into the historical past of the world large net, and you will find pre-YouTube “Let’s Play” threads on One thing Terrible’s gaming discussion board courting again over ten years. These easy screenshot and caption galleries ultimately advanced into movies, then YouTube channels. Now complete companies are based mostly on the idea — together with one YouTube channel with over three million subscribers merely named “Let’s Play.” That is a number of widespread use historical past. So why is Sony making an attempt to trademark it?

One principle is that it is merely being registered to be used in an advert marketing campaign. That is affordable, however the trademark particularly describes “streaming of video video games.” Maybe Sony is looking for to re-model the PlayStation four’s Twitch streaming software? At this level, it is unclear. Both method, it is in all probability not a problem: the trademark is in “non-ultimate motion” standing, which often means the appliance was despatched again as a result of one thing was mistaken. Nonetheless, we have reached out to Sony for official remark and can let you realize if we hear something.