Snapchat secretly acquires Seene, a pc imaginative and prescient startup that lets cellular customers make 3D selfies
Snapchat has acquired 3D photograph app maker Seene (also called Apparent Engineering) a few months in the past, TechCrunch has discovered.
Seene permits you to seize 3D fashions out of your telephone with a easy smartphone digital camera. Snapchat might use Seene’s format for a model new class of selfie lenses, a brand new 3D photograph format, and probably for future digital actuality tasks.
Based on our sources, Snapchat was involved in Seene’s pc imaginative and prescient know-how and its engineering staff greater than for its shopper product. As TechCrunch’s Matthew Panzerino stated when he coated Seene’s app again in 2013: “I’m unsure what sort of future an app like Seene has at scale with out the welcoming arms of a bigger entity.”
So step ahead Snapchat as that bigger entity, with its ongoing want for novelty to maintain its customers engaged and sharing recent content material — the lifeblood of its social platform.
Seene’s engineering staff is led by CTO and co-founder Sam Hare, whose pc imaginative and prescient PhD specialised in actual-time purposes of the know-how for gaming use instances. A notice on Hare’s LinkedIn profile concerning the “deep stack of cellular-targeted pc imaginative and prescient tech for construction from movement and 3D reconstruction” which he helped developed for Seene goes on to say that: “We’ve got an ideal deal extra R&D within the pipeline which will probably be launched quickly. Please get in contact when you’re all in favour of discovering out extra.”
TechCrunch understands that Seene’s staff, which is cut up between the U.S. and London, will relocate to Los Angeles, the place Snapchat is headquartered. Though not all workforce members are being acqui-employed — with no less than one senior Seene engineer not becoming a member of Snapchat.
We additionally perceive the worth for the acquisition is low, and that it’s a money and share deal. In response to AngelList, the startup had raised $600,000 from Knight Basis, Kima Ventures, EC1 Capital, OREFA, Scott McPhee, Richard Fearn, Julian Carter and probably others..textual content .crunchreport h3 colour:#fff
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Snapchat declined to remark when contacted by TechCrunch concerning the acquisition. It isn’t clear whether or not the Seene app will proceed to be maintained.
3D geometry plus digital experiences
There are numerous totally different use instances for Seene’s know-how, however all of them depend on the identical differentiating issue. Seene scans and reconstructs full 3D geometry in your telephone. In contrast to Venture Tango or Microsoft’s Kinect, Seene doesn’t want particular infrared sensors and a number of cameras. Equally, Seene doesn’t want a cloud backend to course of 3D scans and recreate 3D objects — the whole lot occurs on the telephone. For example, you’ll be able to scan your face in a couple of seconds and create a 3D selfie:
Seene is then properly-positioned for true augmented actuality options. Most augmented actuality apps use your telephone’s digital camera to acknowledge a 2D picture (a QR code for example) and inject a 3D object in your telephone show. Seene can go a step additional as it may well inject 3D objects round actual life issues.
Whereas this can be a foolish instance, the glowing whirlwind across the can of Dr. Pepper within the following video is sort of spectacular:
It might make loads of sense to make use of Seene’s know-how to enhance Snapchat’s selfie lenses — together with for promoting functions. (Snapchat debuted sponsored lenses in fall final yr, and expenses a reasonably penny to advertisers eager to get their model on individuals’s faces.)
Additionally final yr, Snapchat acquired Looksery to energy its selfie lenses. Combining Looksery’s know-how with Seene’s know-how would permit Snapchat to create extra complicated lenses with an actual sense of depth. Assume advertisements that folks need to contact.
Seene additionally works with the digital camera behind your telephone to seize 3D scenes. Mixed together with your telephone’s accelerometers, it creates a type of hybrid between a photograph and a video; one thing extra interactive.
This was the core function of Seene’s shopper app, a type of Instagram for 3D scenes:
Down the road, there might be scope to make use of Seene’s core know-how to create content material for digital actuality purposes — an space Snapchat has been rumoured to be exploring. Whereas Seene has touted its tech “placing your actuality into digital experiences.”
Digital actuality is a two-sided coin. Whereas many tech giants are specializing in creating VR headsets, different corporations are additionally engaged on creating compelling content material for these headsets. Seene is nicely-positioned for the content material-aspect of VR, letting anybody create VR-prepared content material utilizing a telephone.
Zooming out, it’s clear that pc imaginative and prescient startups stay an enormous goal for expertise acquisition as purposes for algorithms that allow machines to know and map the world round them proliferate — whether or not it’s for 3D selfies or autonomous automobiles.
Earlier this month, for instance, Intel picked up Itseez, which makes algorithms for driverless automotive navigation. Whereas final yr it emerged that Apple had quietly purchased movement seize tech firm Faceshift — a spin out from the pc imaginative and prescient lab at engineering college ETH Zurich.