Snapchat does one thing helpful, allows you to purchase 'X-Males' tickets

Snapchat does something useful, lets you buy 'X-Men' tickets

AP Photograph/Paul Sakuma

Though they’re sitting out Comedian-Con, twentieth Century Fox goes massive with their Snapchat-based mostly promotions for Friday’s launch of X-Males: Apocalypse. Whereas customers will discover Snapchat’s filter lenses are all mutant-themed at present, the film studio has additionally pulled out one other tremendous energy: letting customers purchase tickets instantly from Snapchat advertisements that present up within the Discovery part.

Be a part of the #XMen with the brand new #XMenApocalypse lenses on @Snapchat! Comply with ‘XMenMovies’ immediately.

— X-Males Films (@XMenMovies) Might 23, 2016

The advertisements, which present up for customers within the U.S. as they flip by means of Uncover tab tales, additionally permit customers to swipe as much as bounce over to Fandango or to purchase tickets and put these butts in seats. The advertisements themselves are a brand new product that Snapchat has been testing because the platform contemplates shifting to a extra advert-pleasant, algorithmic content material feed. Final month, Snapchat additionally constructed some buying-enabled advertisements for Lancome and Goal that ran alongside content material in Cosmopolitan’s channel.