NFL to Stay-Stream All London Video games, in Talks with Apple, Google
The Nationwide Soccer League is planning to reside-stream all three video games scheduled to be performed in London subsequent season, and Apple and Google are among the many know-how corporations in talks to purchase the rights to conduct the streams, two sources conversant in the state of affairs informed Reuters.
Final yr, the NFL partnered with Yahoo to stay-stream a London recreation, the primary time a know-how firm has streamed a recreation without spending a dime to viewers. Stay-streaming is turning into more and more well-liked as extra shoppers cancel their cable subscriptions, a apply often known as twine-slicing. Profitable a partnership with the NFL to reside-stream one or all three video games can be an enormous victory for a know-how firm.
Apple owns Apple TV and Google owns YouTube. If Apple or Google win the rights to stream a number of video games, it will be a primary for both firm.
The NFL needs to reside-stream extra London video games after final yr’s streaming experiment was deemed a hit, in response to the sources, who requested to stay nameless as a result of they don’t seem to be permitted to talk to the media.
It’s unclear if the NFL seeks to promote the rights to stream all three video games as a package deal or individually, or how a lot the league is asking for the rights.
Representatives for the NFL, Apple and Google declined to remark to Reuters.
About 15.2 million viewers worldwide watched at the very least a part of the reside-streamed recreation in October, which was broadcast throughout early-morning hours in america.