Logitech buys Jaybird for $50 million

Logitech buys Jaybird for $50 million

In case you already make killer audio merchandise, do you assume spending $50 million on a headphone agency is a good suggestion? It’s you are Logitech’s administration, which simply reduce a examine for that quantity to purchase sports activities audio outfit Jaybird. Very similar to Final Ears, Jaybird will stay an unbiased subsidiary of its new mother or father firm, promoting wi-fi sport buds. Logitech’s curiosity might relaxation extra on Jaybird’s sport-targeted wearable, Reign, which measures your coronary heart price variability throughout coaching. In a launch, Jaybird founder Judd Armstrong says that his agency will “profit from Logitech’s international distribution community and engineering prowess.”

It is one other step in Logitech’s sluggish however regular plan to take over the world by stealth and shed its picture as maker of keyboards and mice. The agency spent 2015 giving itself a shiny rebrand, strengthening its gaming merchandise and shifting into sensible house merchandise. Final Ears, in the meantime, dropped shopper-degree earbuds from its product vary some time again in favor of incomes plaudits from its Megaboom audio system. Maybe mixing UE’s audio know-how with Jaybird’s will produce some thrilling headphones for us to drool over subsequent summer time.

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