Indiegogo helps massive corporations crowdfund their devices
With sure exceptions, crowdfunding is often geared towards startups with little greater than a intelligent concept underneath their belt. However what if massive corporations need to gauge your curiosity in a brand new product — the place’s their assist? Indiegogo thinks it has a solution. It is trotting out Enterprise Crowdfunding, a service that provides giant companies the technique, help and stats they should get their concepts off the bottom. Whereas corporations are already utilizing Indiegogo to check out their merchandise (corresponding to GE, Harman and Hasbro), the hope is that it will take a few of the nervousness out of the method.
It’d show a helpful edge for Indiegogo. Whereas the crowdfunding platform is enhancing its typically bruised picture with some high quality gear, it nonetheless tends to stay in Kickstarter’s shadow. A concentrate on giant corporations might appeal to massive names that increase the profile of Indiegogo as an entire, attracting newcomers that might in any other case head elsewhere.
[Picture credit score: Sebastiaan ter Burg, Flickr]