Haptik, an India-based mostly cellular concierge service, raises $eleven.2M from Occasions Web
Haptik, a cellular concierge fashion service in India, has landed funding from home media big Occasions Web. The dimensions of the Collection B increase was not disclosed, however TechCrunch understands from a supply near the deal that’s $eleven.2 million.
The Haptik service was launched in 2014 and it raised a $1 million seed spherical that yr. It attracts comparisons with buzzy U.S. startup Magic in that you should use it to get any sort of service or clear up an issue. However, whereas Magic makes use of SMS, Haptik has its personal chat app to arrange and filter requests.
“We perceive you’re busy, so the thought is you outsource your headache to a Haptik Assistant and have a tendency to the extra necessary issues in life. We get shit completed for you in a matter of minutes,” the corporate writes on its web site.
So far, that proposition has taken Haptik previous a million downloads on iOS and Android, and gained it a partnership with Samsung, which is utilizing the startup to energy its ‘My Assistant’ service that’s pre-put in on the Galaxy S7 and Galaxy S7 Edge in India.
Haptik stated it processes half one million requests every month, with the most typical associated to purchasing, journey, meals supply, restaurant reserving and cellular plan prices. Guaranteeing a quantity of curiosity from customers has helped it strike partnerships with Flipkart, Cleartrip, By way of.com, Urbanclap, and Dineout, every of which tackles these aforementioned widespread requests.
As of now, Haptik is staffed by “a military” of concierge staff, however it’s growing its emphasis on synthetic intelligence — very similar to the ‘M’ concierge that Fb is testing within the U.S.. AI could be a win-win, as a result of — when it really works nicely — it supplies customers with a solution quicker than a human, and it removes the price of that employee from Haptiq’s stability sheet. The corporate stated that round one-quarter of its requests are at present accomplished by AI.
Linking up with Occasions Web might assist Haptik massively improve its visibility and userbase in India. The media agency claims to the touch some one hundred fifty million per thirty days, by way of its many on-line media companies which cowl information, sport, e-commerce and extra.
For Occasions Web, this can be a second current funding in so-referred to as on demand startups. It purchased a majority stake in Taskbucks, a cellular-targeted activity market, again in November. Occasions Web CEO (now managing director) Satyan Gajwani informed us on the time that “there are one or two extra issues coming quickly,” and it seems to be like this was considered one of them.
“Haptik is a magical expertise for shoppers, and it’s a part of a rising international development in the direction of chat-based mostly commerce. They’ve nice affinity amongst their present customers, and we hope to assist them proceed to innovate on the service, whereas increasing their userbase,” Gautam Sinha, who just lately turned CEO of Occasions Web as Gajwani shifted to MD, stated in a press release.
Chat is certainly turning into a serious media channel in India (to not point out the remainder of the world). Not solely is the South Asia nation one of many largest WhatsApp markets on the planet, however we’ve seen startups like Lookup, which connects shoppers with retailers and just lately raised $2.5 million, start to take off. In fact, issues might get trickier as and when Fb decides to make a wider play for this area. And India, as one of many world’s most populous markets, is certain to be on its record sooner or later within the not too distant future.