Gross sales skyrocketed after 'Rust' added feminine character fashions
When Rust creator Garry Newman launched feminine character fashions to the open world survival recreation, he stated the thought was rooted in a social experiment: He needed to see if woman characters can be attacked kind of as a result of gamers may understand them as being weak or weak, respectively. What truly occurred caught him off guard. Regardless of web rage about gender being randomly — and completely — assigned to Steam usernames, it is truly elevated the quantity of gamers.
— Garry Newman (@garrynewman) April 21, 2016
In response to a tweet from Newman, gross sales elevated by seventy four % when the replace was launched and general participant rely almost doubled for a interval, “which is the other of what many stated would occur,” he tweeted.
Sometimes when updates roll out, like final yr’s that launched randomly assigned pores and skin shade and faces, there’d be a sluggish however regular improve over months, relatively than a sudden uptick. Newman tells Kotaku that outdoors of Steam gross sales, he is by no means witnessed most of these numbers earlier than.
“We’re seeing much more positivity across the change than negativity,” he says. “It is nonetheless a little bit of a novelty proper now, however I am guessing in one other couple of months it can simply exist with out acknowledgement simply because the pores and skin colour stuff.” Let’s hope he is proper.