GoPro makes a seemingly inevitable cope with Purple Bull

GoPro makes a seemingly inevitable deal with Red Bull

Mark Thompson/Getty Photographs

Purple Bull’s excessive sports activities adventures are virtually tailored for GoPro’s motion cameras, so it might solely make sense if the 2 acquired collectively, proper? Positive sufficient, that is what occurring. GoPro has introduced an unique cope with Purple Bull that may have the 2 partnering on distributing and promoting content material. They will share rights on co-produced content material and share it throughout each of their on-line and TV channels. Additionally, every firm will get a definite perk: GoPro turns into Pink Bull’s sole motion digital camera supplier, whereas Pink Bull will get fairness in GoPro.

.@RedBull + @GoPro are bringing a brand new POV! @PaulRabil is aware of what’s up! The place ought to we put a #GoPro subsequent? #RedBull

— GoPro (@GoPro) Might 24, 2016

You in all probability will not see an excessive amount of in the best way of quick impression, however it might assist GoPro in the long term. The corporate is not in the perfect of form; giving Purple Bull a monetary stake might each assist its backside line and provides it a associate with a vested curiosity in serving to it succeed. That is notably necessary when GoPro has delayed its first drone and may solely depend on its motion cam enterprise till the autumn. For Pink Bull, that is extra of a pleasant-to-have settlement — it will increase the power drink maker’s already broad attain.

By way of: Reuters
Supply: GoPro