Google Shifting Its Focus Squarely On Digital Actuality
In response to a report by Re/Code, Google is doubling down on digital actuality, with its VP for product administration, Clay Bavor, dropping his duties for different apps like Gmail and Drive to focus solely on VR.
Bavor has been with Google for over 10 years, so trusting this budding unit with him is an enormous sign that Google is in it to win on so far as VR goes. Its success with Cardboard, bringing the likes of the NYT into the brand new medium, is paying off.
In response to Re/Code, Bavor’s app duties now fall beneath SVP Diane Greene.
The give attention to VR will assist all of Google’s shopper merchandise, reminiscent of YouTube, which is in fact dabbling in 360 diploma video.
When Cardboard got here out ~1.5 years in the past, individuals questioned if it was a joke. Final month, it helped save a child’s life. https://t.co/tS591usFfP
— Clay Bavor (@claybavor) January eight, 2016
Maintaining with the Facebooks (Oculus) of the world in VR will probably be important if Google needs to be considered on the subject of the immersive know-how. Whereas the dimensions of the staff isn’t recognized, we do know that a number of acquisitions have been clustered collectively to work on the Cardboard platform.
A Google spokesperson confirmed Bavor’s transfer however declined to supply extra specifics.