Glu Cellular launches Britney Spears: American Dream

Glu Mobile launches Britney Spears: American Dream

Glu Cellular, the maker of video games like “Kim Kardashian: Hollywood”, “Deer Hunter”, and “Diner Sprint”, is in the present day unveiling one other movie star-branded recreation. This time, we’re taking a caricatured look into the life and occasions of pop queen Britney Spears with “Britney Spears: American Dream.”

As with a lot of these video games, the precise objective is unclear. However Glu Cellular describes it as a method to permit “gamers to morph into pop stars preventing for fame and fortune within the music business.”

Briefly, it’s very similar to the Glu Cellular video games that includes Kim Kardashian and Katy Perry. Customers compete as pop stars and design cowl artwork, ‘document hit singles’ (which incorporates no recording or mixing of any type), and carry out on stage from small venues to worldwide levels.

In fact, there are many alternatives for in-app purchases, with costs starting from $zero.ninety nine to $ninety nine.

For those who recall appropriately, Glu has seen each success and failure with these types of video games.

For instance, Kim Kardashian: Hollywood has seen forty two million downloads and generated $157.eight million in non-GAAP income as of March 2016. Whereas Kim Kardashian: Hollywood reached quantity two on the iOS app charts on its second day of availability, Katy Perry Pop solely managed to hit quantity one hundred and one at its peak.

“The best problem in creating these titles is matching the suitable superstar with the proper recreation engine,” stated Chairman and CEO Niccolo de Masi. “Concurrently, maximizing the partnership with every part else happening in that movie star’s world.”

Hopefully for Glu, the corporate matched Britney Spears with the fitting recreation engine. Although the corporate noticed shares pop with the announcement of a forthcoming Taylor Swift title in February, Glu has proven indicators of fiscal weak spot.

The Road credit this to deteriorating internet revenue, disappointing return on fairness, and weak working money move.

Each Britney Spears: American Dream and the forthcoming Taylor Swift recreation ought to give the sport maker a bump, however as Kim Kardashian and Katy Perry have taught us, nothing is a positive factor.