Free Messaging: WhatsApp to Drop $1 Subscription Charge

WhatsApp, the world’s hottest messaging service, is dropping its token $1 a yr subscription payment for shoppers because it experiments with making companies pay to ship notifications to shoppers, Chief Government Jan Koum stated on Monday.

The seven-yr-previous firm, which was acquired by Fb for $19.2 billion in 2014 and now counts almost 1 billion customers, is testing making eating places, airways and bank card corporations pay to contact shoppers, Koum stated.

"In the present day, we’re saying that WhatsApp goes to be free to customers. We aren’t going to cost a greenback a yr anymore," Youm advised an viewers of entrepreneurs and buyers on the annual Digital Life Design convention in Munich.

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As an alternative, WhatsApp stated it’ll start experimenting this yr to simplify how companies work together with shoppers.

"Once we take into consideration our philosophy of constructing one thing utilitarian, we kinda need to experiment with doing the identical factor with companies," he stated however gave no additional particulars. (Reporting By Eric Auchard; Modifying by Maria Sheahan)