Flag’s new app gives free, advert-supported photograph prints, no delivery charges required
A brand new software referred to as Flag has launched on the App Retailer, promising consumer free photograph prints which are truly free – there aren’t delivery or dealing with costs, neither is a bank card required. That is attainable as a result of these photograph prints might be advert-supported – that’s, companies pay to promote on the again of the photograph. Successfully, it’s an advert that folks won’t ever throw away. The startup has already lined up over 1,500 paying advertisers to get its app off the bottom, together with VISA and Squarespace, amongst others.
You could vaguely keep in mind listening to about Flag a while in the past. The startup ran a reasonably profitable Kickstarter marketing campaign in early 2014, and has been creating its product – and making errors – ever since. Flag took a while to launch, clearly – one thing that angered most of the marketing campaign’s backers who nonetheless consider that crowdfunding a challenge on-line is promise of supply, and never the crapshoot that it truly is.
Many are additionally indignant that Android improvement stalled.
That being stated, Flag has lastly gone reside on iOS as a public beta, after some restricted testing amongst backers.
In fact, the thought to supply free photograph prints isn’t solely novel. Sincerely’s Postagram as soon as allowed you to ship out free, advert-supported postcards that embrace a photograph. (It now expenses ninety nine cents).
One other app FreePrints, which has been round for years, additionally gives free pictures. However it requires you pay the delivery and dealing with charges. Delivery begins at $1.ninety nine for FreePrints and may go as much as $9.ninety nine. You can even improve to Categorical delivery for a charge. In the meantime, it makes its cash from further prints and by promoting different photograph sizes past four×6.
In different phrases, FreePrints continues to be a very good deal, however it’s not precisely free.
Flag, nevertheless, is aiming for one hundred pc free, however with a catch: advertisements.
At launch, the startup says that it gained’t have advertisements on its pictures – which is hopefully why it has omitted this key element about its enterprise mannequin from the app’s App Retailer description.
“Since what we’re providing is concentrating on, we gained’t have advertisements on the again till we will goal,” explains Flag’s CMO Savannah Cowley,
The corporate will truly make use of photograph metadata in its concentrating on, which can embrace issues like location, the digital camera mannequin (as a proxy for estimated revenue), and even the photograph’s topic. It scans photographs to know what’s in them, figuring out logos and faces to make guesses about age and gender. Nevertheless, advertisers will be unable to view customers’ photographs, their names or addresses, obtain consumer knowledge or view anonymized private information, Flag says.
The backs of photographs could have details about the photograph together with an advert, Cowley notes. “Individuals will have the ability to plug in captions and details about the photograph – who took it, the place it was taken, and so on – additionally a secondary photograph,” she provides.
Regardless of the stability Flag is making an attempt to realize with its promoting mannequin, not everybody goes to be snug with focused advertisements – particularly advertisements that lean on their photographs, that are extra private, as a way of gathering this knowledge.
However as they are saying, nothing is actually free. And there will probably be some people who find themselves okay with sharing their knowledge in trade for a free product.
Flag says it’s working with Canon Japan and photograph paper producer Felix Schoeller to print out photographs on thick 370 gram laminated paper with borders and rounded corners, and makes use of dye-based mostly inks for vibrant colours and jet blacks. It additionally permits you to print any measurement or form – together with squares and panoramas, when you select.
You’ll be able to order 20 free prints per thirty days. At launch, the corporate says issues are sluggish – supply will take “a couple of weeks.”
The product itself is just not as polished as FreePrints, however the photograph picker does no less than allow you to select pictures from totally different albums. It’s pretty fast to faucet to pick a print, select the variety of copies, then have them shipped your method.
Within the picker, the pictures transfer round somewhat of their bins, giving the app a dynamic really feel in addition to a approach to see extra of the picture. Fortunately, the thumbnails are additionally giant sufficient so that you simply don’t need to launch your Photographs app and blow them up, in an effort to work out which image to decide on.
The startup is a staff of six based mostly in L.A., Stockholm, Berlin, Bangkok and Pittsburgh. It’s co-based by Sam Agboola, whose background consists of design, promoting and advertising, and Alex Basalyga, CTO.
Flag is out there right here on the iTunes App Retailer.