Fb's Messenger App Passes 800 Million Customers
Fb’s Messenger app surpassed 800 million customers, the corporate stated on Thursday, making it the quickest-rising app of 2015 in accordance with analysis agency Nielsen.
The means Messenger, which Fb created as a standalone app in 2014, has extra lively month-to-month customers than rivals Snapchat and Viber, however nonetheless lags the 900 million utilizing WhatsApp, additionally owned by Fb.
WhatsApp was one of many first apps to let individuals ship and obtain free textual content messages on smartphones, bypassing community expenses. Messenger customers may also trade messages, however the app additionally provides free video calling and a few enterprise providers.
"One of many issues we’ve got to work on this yr is that this notion or mindset that Messenger is simply to talk together with your Fb associates," stated Messenger head David Marcus in a telephone interview on Wednesday.
Fb plans to earn cash from advertisements on Messenger, however has not stated when it’s going to achieve this. The world’s largest on-line social community, which has 1.fifty five billion customers, makes cash promoting advertisements that seem on individuals’s timelines.
Messenger has added options over the previous few months, enabling customers to enroll and not using a Fb account, make funds, video calls and talk instantly with companies.
It labored with journey-hailing app maker Uber in December so customers might request a journey by means of Messenger.
Fb has additionally begun testing a digital assistant, referred to as M, that operates via Messenger and may make restaurant reservations and airline bookings and different duties. The service is out there to solely 10,000 individuals within the San Francisco Bay space, however Marcus stated Fb hopes to supply it to extra customers later this yr.