Cellular search firm Quixey swaps CEOs

Mobile search company Quixey swaps CEOs

Quixey, a properly-funded cellular know-how firm which as soon as targeted on fixing the issues with app discovery earlier than shifting focus to deep linking, has introduced in a brand new CEO to run operations as the corporate has missed its income targets and misplaced prime execs. In accordance with an announcement launched this morning, Quixey’s founding CEO Tomer Kagan will now get replaced by Mark Lazar, who was beforehand CEO of over 10 corporations, together with  Victrio, Tuvox, Speaking Blocks, Pacific Edge Software program, and LoopNet.

Kagan will proceed in a task of chief technique officer, and can concentrate on additional creating Quixey’s subsequent era cellular search know-how, the corporate says.

The startup was as soon as certainly one of many working to unravel the challenges with at present’s app shops – that discovering the appropriate apps have been troublesome, and the various search engines that powered the app shops have been less than the job. Quixey as an alternative, provided its personal search engine for apps, and it even launched a shopper-dealing with cellular software that might make app search simpler for Android customers.

Nevertheless, none of these efforts took off, which is why the corporate extra just lately has been targeted on in-app promoting merchandise.

The downtown on the startup has additionally seen it dropping key execs, together with CTO Sudhir Mohan and COO Okay. Guru Gowrappan, as Re/code reported in February. That report stated that Quixey’s promoting enterprise had additionally fallen in need of gross sales expectations.

One of many applied sciences Quixey had been engaged on – a deep linking product, which gives a approach to immediately hyperlink to the pages of content material inside cellular purposes – is now additionally competing with Google, whose personal tackle deep linking is powering new search outcomes the place customers can click on on hyperlinks from Google on their cellular units, then launch apps on their telephone. And Google helps each Android and iOS purposes in search.

In the meantime, the main app shops have made massive enhancements in search through the years, making it much less difficult to seek out apps based mostly on key phrases.

Quixey believes it could actually nonetheless compete on this bigger deep linking area, nevertheless, regardless of Google’s entry. For that to be potential, the corporate might have to look to China. Because of its Alibaba backing, the corporate might probably develop new relationships within the Chinese language app market to develop its enterprise. However it might not ever attain that $600 million valuation it as soon as claimed.

“Quixey has a singular imaginative and prescient and place in cellular search alongside massive business gamers like Google,” stated Lazar, in a assertion. “I’m excited to return on board to steer the worldwide Quixey workforce and supply the proper technique and execution to convey this imaginative and prescient to life. This can be a key level in Quixey’s historical past as we put together to take progressive merchandise to market.”