Apple goes all-in on celebrities to promote new Apple TV

After Cookie Monster, Taylor Swift, Alison Brie and Nikolaj Coster-Waldau, Apple is releasing a brand new advert that includes a few celebrities. This time, basketball participant Kobe Bryant and actor Michael B. Jordan are sitting on a sofa watching a Bryant biopic.

And issues don’t go as easily as anticipated. Whereas Bryant continues to be a younger fella, the biopic options his youth, fame and… previous days. Bryant’s response is as humorous as you’d anticipate.

As soon as once more, Apple is placing the emphasis on Siri. The brand new Apple TV distant isn’t good, however Siri is an effective UI addition for this gadget. For instance, you possibly can say to leap forward in a program so that you simply don’t need to scroll and scroll and… scroll.

It’s fascinating to see Apple working with so many celebrities to promote its newest units. You’re going to observe celebrities together with your Apple TV, so Apple is breaking a barrier with this advert and displaying celebrities in entrance of an Apple TV. However perhaps you’re watching this on a TV? All of that is metatheater for the TV age.

[Plays Inception music, leaves the room]