Apple buys AI agency that detects feelings in facial cues

Apple buys AI firm that detects emotions in facial cues

If it wasn’t already clear that Apple is getting critical about synthetic intelligence, it’s now. The corporate has confirmed that it purchased Emotient, a fledgling outfit that makes use of AI to gauge feelings based mostly on facial expressions. As standard, the Cupertino crew is not saying what its plans are. Nevertheless, Emotient’s specialty is in detecting your general sentiment, like contentedness or frustration. Mixed with the AI-powered assistant tech from VocalIQ, it would not be surprising if Apple is engaged on helper software program that genuinely understands your moods and reactions. There is definitely strain to take action — with each Fb and Google engaged on AI-pushed chat assistants, Apple won’t need to really feel omitted.

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