Android squeezes iOS’ gross sales progress in China
The newest smartphone gross sales knowledge from Kantar Worldpanel suggests Apple had a harder time shifting its units over Chinese language New Yr than in prior years, with the market watcher noting no progress in marketshare for iOS over the three months ending February 2016 — the primary time since August 2014 that Apple has not grown share in city China, based on its knowledge.
Between February 2015 and February 2016 iOS shed three.2 proportion factors, in accordance with Kantar.
In the meantime, over the identical interval, Android elevated its share of gross sales in China by virtually the identical quantity — gaining three.four proportion factors to take a seventy six.four per cent share of the market vs seventy three per cent within the yr in the past interval.
Android smartphone maker Huawei, which simply yesterday unveiled a pair of latest flagship smartphone co-branded with Leica, recaptured the highest spot on the telephone model chief board, accounting for round 1 / 4 (24.four per cent) of telephones bought within the area, based on Kantar’s gross sales knowledge — simply forward of Apple’s 22.2 per cent.
Huawei has been bucking the development of slowing international smartphone gross sales progress in current quarters, with analyst Gartner noting the cellular maker grew fifty three per cent in This fall final yr — its greatest yr over yr efficiency ever — outperforming rivals, together with Samsung.
Different Chinese language smartphone manufacturers famous as performing nicely within the area by Kantar embrace Meizu and Oppo, which it stated each confirmed “robust” yr-on-yr progress, capturing round 6 per cent of smartphone gross sales apiece.
Elsewhere, in Europe’s huge 5 markets Android grew its share “steadily”, though efficiency varies significantly by market — with the OS, for instance, taking a ninety per cent share in Spain vs a mere fifty five.5 per cent within the UK.
Kantar notes that within the UK virtually half (forty two per cent) of the smartphone market falls within the premium class, whereas in Spain affordability is clearly the important thing driver for smartphone purchases — given Android close to complete dominance of the cellular panorama within the nation.
One other tidbit from the info: the typical promoting worth for smartphones within the US — the place Android took a fifty eight.9 per cent share — was $352. Kantar says meaning round sixty nine per cent of Android shopping for shoppers reported spending lower than $350 on their system, vs some 39 per cent of iOS consumers.
It reckons these economics represents “a singular alternative” for Apple’s newly launched smaller iPhone SE, given its $399 worth level might attraction to extra value-acutely aware first-time smartphone consumers who may in any other case purchase an Android smartphone. Or who’re holding onto an previous iPhone quite than upgrading. Albeit, time will inform how nicely the iPhone SE will promote.
The market watcher additionally reckons there are a “vital quantity” of potential consumers of Apple’s smallest iPhone in China, in any other case priced out of shopping for its flagship units. And given iOS’ gross sales squeeze within the area over Chinese language New Yr, Cupertino will probably be hoping a downsized iPhone can hearth up a regional progress engine once more.