Amazon sues 1,114 individuals providing pretend product critiques

Amazon sues 1,114 people offering fake product reviews

Amazon is not simply content material to chase down the bigger outfits providing pretend evaluations on its retailer… it is pursuing people, too. The web retailer has sued 1,one hundred forty four individuals who used Fiverr’s gig market to hawk bogus Amazon critiques. They’re solely talked about within the lawsuit by their consumer names, however it’s clear that Amazon needs to get their actual information from Fiverr’s logs. Furthermore, it suspects that there is extra to the story than some unscrupulous writing — it needs these sellers’ shopper lists.

There’s an actual probability that Amazon will take down no less than a few of its targets, since Fiverr has cooperated on takedowns up to now. Nonetheless, the sheer scale of this newest case underscores the issues with protecting a lid on pretend critiques, particularly on gig websites the place it isn’t all the time straightforward to identify shady dealings. It might take an extended, lengthy whereas earlier than these false authors are pressured to go elsewhere.

[Image credit: David Ryder/Getty Images]

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