A Millennial Mother’s Information To CES
Randi Zuckerberg is host of dot Difficult on SiriusXM Enterprise Radio, writer of Dot Difficult and Dot., a frequent contributor on the In the present day Present, and panelist on “Time To Give up Your Day Job” on Oxygen.
I attended CES in Las Vegas final week doing quadruple obligation as radio host of my radio present on SiriusXM; as decide and MC of The Bump Better of Child Tech Awards Present; as co-host of a vigorous karaoke social gathering with AmpMe, and as tech collaborator with HSN.
I used to be sporting plenty of hats on the occasion, however what I liked about approaching CES that approach is that it gave me a singular potential to try the yr’s largest know-how showcase from a number of totally different views.
From the newfound shopper tech energy of girls’s wallets to household-pleasant tech and apps to the emergence of audio as the subsequent frontier in innovation, this CES wasn’t with out surprises. Listed here are probably the most notable issues I took away from the large present.
XX stands for shopper energy
Once I first began coming to CES years in the past, in the event you noticed one other lady, the quick assumption was that she was a publicist or a “sales space babe.”
So you can think about my delight to see an enormous improve within the presence of girls this yr: Feminine executives from prime tech corporations spoke on panels; feminine buyers and entrepreneurs held courtroom; feminine coders gathered for hackathons; and big rooms the dimensions of soccer fields have been full of merchandise designed for and focused to, you guessed it, ladies.
Whereas there’s nonetheless a really lengthy strategy to go earlier than we obtain true gender parity within the tech business, it was evident that the huge shopper energy of girls is acknowledged throughout the board. It was eye-opening to be at CES with HSN, a community and retailer that is aware of and understands ladies’s shopper wishes, and get an inside perspective into how essential know-how is for his or her feminine clients of all ages and all early-and-late-adopter profiles.
This yr marked the primary yr that child tech had an enormous presence at CES. The place was all the child tech final yr once I was hiding out within the toilet, pumping for my three-month previous and desperately making an attempt to stability being a tech skilled and a brand new mother? Why now?
Entrepreneurs will all the time be drawn to fixing issues for themselves and their pals. It’s simply that the identical millennial entrepreneurs behind social media within the early aughts at the moment are all grown up and have younger youngsters of their very own. What occurs when a whole era of entrepreneurs and inventors with entry to capital, knowledge and engineering expertise all have infants on the similar time? You get the rise of child tech.
A number of of my favorites have been the Mimo, a child monitor and tracker that’s constructed right into a onesie; Codeapillar, a toy caterpillar from Fisher-Worth designed to assist youngsters discover ways to code; Starling, by VersaMe, which lets you see what number of phrases your child hears per day; 4Moms automotive seat that installs itself; and Owlet, a bootie that a child wears that sends info and updates to oldsters’ telephones.
I anticipate to see far more on this area.
Audio is the subsequent frontier
As a radio host, singer, performer and frequent public speaker, I do know one common fact: You’re solely nearly as good as your sound engineer. Whereas there have been big improvements on the visible frontier with digital camera know-how, digital actuality, selfie drones, 12D tv (okay, I made that one up) – sound actually appears to be lagging behind.
A well known VR/AR blogger informed me that audio is the place many VR builders get caught up. Audio system on our smartphones appear to be going, nicely, backwards and contemplating how a lot time we spend in our automobiles listening to music, radio, podcasts, and so on., it’s shocking that we haven’t seen extra innovation in audio till now. Spending time with the AmpMe staff — which produces an app that syncs the identical music throughout your mates’ telephones, turning everybody’s telephones into one big speaker — opened my eyes to the chance and potential on this area.
A marketplace for enjoyable and whimsy
The enterprise of pleasure is booming. From an alarm clock that wakes you up with the odor of recent-baked croissants, to a machine that permits you to print any of the photographs out of your photograph library onto a latte, I used to be delighted to say that delight itself was an enormous enterprise development at CES.
Are the overwhelming majority of those devices designed for the 1 % of the 1 % of the 1 %? Properly, positive. However I obtained plenty of pleasure out of simply seeing them and understanding they exist, and understanding that there are entrepreneurs making an attempt to convey a contact of caprice and enjoyable to the grind of our day by day lives.
Clear up issues which are truly issues
Don’t get me fallacious, I’m as obsessive about the sensible house tech devices as everybody else, however I couldn’t cease myself from considering, “do I really need this? Does anyone?” A laundry machine that saves me quarter-hour on my laundry time is nice, nevertheless it isn’t precisely an issue that retains me up at night time.
I don’t lie in mattress considering, “If solely I might save quarter-hour on my laundry! Then my life can be superb!” Or “If solely I had a fridge that would order my eggs for me.” Or “If solely there have been 10,000 totally different sorts of Fitbits available on the market! Or a scale that tweeted my weight out! Then I might lastly get wholesome!”
Whereas I beloved oohing and aahing over the hundreds of devices and demos at CES (aspect observe: when have you ever ever seen grown males crowd for washer demos or gush about fridges? That alone is value attending CES for!), I couldn’t assist however really feel like means too many entrepreneurs and corporations have been making an attempt to unravel issues that aren’t actually issues.
Featured Picture: John Locher/AP