Zenmarketing.io Helps Builders Measure The Payoff For Their Advertising Dollars
A brand new startup guarantees to assist cellular builders spend their advert dollars extra successfully, and it has raised $three.5 million in funding
Zenmarketing.io was based by Sizhao Yang and Abhi Kumar, each former Zynga staff — Yang joined Zynga via the acquisition of MyMiniLife, which offered the inspiration for the corporate’s hit Farmville franchise. (His MyMiniLife co-founders additionally began their very own cellular advertising firm, which was acquired by Google earlier this yr.)
The aim, Yang stated, is to “apply a number of the massive knowledge methods that Zynga needed to different verticals and industries.” Extra particularly, he stated that as cellular app builders attempt to appeal to extra customers, they find yourself shopping for advertisements on tens or tons of of various channels. That, in flip, creates huge challenges for managing the ensuing knowledge.
For instance, Yang stated that when you run a marketing campaign on Fb, Fb will inform you how a lot cash you spent. Then you definitely’d want to make use of an attribution system like Regulate or Tune to see which campaigns delivered which gadget IDs. Then you’d use an analytics product like Mixpanel to find out how a lot income and engagement you’re getting from these customers.
Yang acknowledged that some advertisers are managing this knowledge on their very own, however he stated it’s often by way of monumental spreadsheets. Zenmarketing.io, however, provides “a knowledge integration platform that ties all of those techniques collectively.”
So after advertisers present their login info, Zenmarketing.io can pull of their knowledge and current advertisers with a dashboard connecting the dots between advert spending, apps installs and exercise after the set up. That, in flip, permits them to see the return on funding for various advertising channels, consumer cohorts and advert creatives, and to regulate their advert spending accordingly.
Yang emphasised Zenmarketing.io’s give attention to knowledge validation and restore, so advertisers can truly belief that the numbers are correct and up-to-date. He additionally argued that his firm is a part of a brand new era of “huge knowledge” providers.
“What you principally understand on this subsequent era is that it’s all about interconnected purposes and purposes that combine all these techniques,” he stated.
Corporations already utilizing Zenmarketing.io embrace Lyft, Zynga and HotelTonight. Buyers embrace First Spherical Capital, Resolute, Vayner RSE, Lowercase Capital and SV Angel.