YouTube providing bonuses to maintain expertise away from rivals, says WSJ

YouTube offering bonuses to keep talent away from rivals, says WSJ

Google is throwing cash at its YouTube stars to maintain them away from a website that hasn’t even launched but, based on the WSJ. Vessel, created by Hulu exec Jason Kilar, has provided some YouTube artists unique and profitable offers to draw consideration to its launch later this yr. Different websites like Fb and Crackle have additionally reportedly been poaching YouTube stars. The “broadcast your self” website leans on expertise like fashion coach Michelle Phan and comic Colleen Ballinger (as Miranda Sings, above) to maintain loyal channels followers engaged. However Phan, who had an early take a look at Vessel, referred to as it “beautiful,” and others have stated that they have been provided critical cash for unique offers. Artists that keep loyal are making out higher, although — on prime of bonuses, YouTube has been providing wealthy funding offers to assist choose stars create new channels.

[Image credit: Flickr/Gage Skidmore]

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