YouTube introduces six-second Bumper advertisements

YouTube introduces six-second Bumper ads

YouTube introduced a brand new advert format at the moment that’s all about brevity.

In a weblog submit, Product Supervisor Zach Lupei stated YouTube has been exploring codecs which are higher-fitted to smartphone video watchers. Therefore the creation of Bumper advertisements — video advertisements which might be solely six seconds lengthy.

The thought of a very brief advert isn’t new — the identify means that the inspiration comes from these temporary bumper movies you see on TV. And it is sensible that as on-line movies get shorter, advertisements will comply with go well with. (It’s not nice whenever you sit by means of a 30-second pre-roll to get to a video that isn’t for much longer.)

On the similar time, YouTube is pitching this as a complement, quite than a alternative, to its present advert codecs. The thought is that an advertiser might run a YouTube marketing campaign centered on an extended video, then use the temporary Bumper advertisements to strengthen the message or attain extra viewers. And since they’re so brief, the Bumpers gained’t be skippable.

For instance, Atlantic Data used Bumpers to advertise the band Rudimental’s second album, with every Bumper highlighting one of many visitor musicians. Audi Germany, in the meantime, took an extended video advert and reduce it right down to smaller snippets.

“We like to think about Bumper advertisements as little haikus of video advertisements – and we’re excited to see what the artistic group will do with them,” Lupei wrote, including that they’ll be out there to advertisers in Might.

Featured Picture: Atlantic Data