YouTube acquires BandPage to assist drive Purple subscriptions
YouTube introduced on Friday that it’s buying BandPage, a platform that acts as a homepage of types for musicians. BandPage initially designed touchdown tabs on Fb for musicians however misplaced most of its visitors after the social website redesigned its timelines in 2012. It is since turn out to be an unbiased platform that bands use to showcase themselves in addition to promote live performance tickets and merchandise. It is free to make use of although the corporate does take a 15 % minimize of all transactions.
YouTube is probably going buying the smaller firm as a way of attracting each bands and new viewers to its newly-launched Purple subscription service. Bands would get a bigger stage to showcase their skills, thereby growing their ticket and merchandise gross sales; Pink subscribers will get entry to extra bands and YouTube will get extra individuals to pay $10 a month for the advert-free subscription in addition to probably early or unique entry to content material. It is a win-win-win.