Yet one more operating app has been purchased by a shoe firm

Yet another running app has been bought by a shoe company Picture Credit score: Press Affiliation

Should you’re a sportswear firm, then you definitely want your personal app-cum-social community to take care of related on this trendy age. That is why Asics has simply picked up Runkeeper in a deal that is been introduced by the latter agency’s CEO, Jason Jacobs. In a submit over on Medium, Jones reveals that the pair have entered right into a “definitive settlement” to be purchased, though he is not revealing how a lot the corporate will value. What’s fascinating, nevertheless, is that it made loads of sense for Asics to purchase the corporate, since Runkeeper’s knowledge stated that the majority of its Shoe Tracker customers run with that exact same model of shoe.

Asics was one of many few huge names on the market that did not at present have a digital footprint, a fear when so lots of its rivals are tooling up. For example, Nike has been far forward of the sector with its Nike+ social community and numerous apps to assist operating and sneaker shopping for. Runtastic, in the meantime, was snapped up by Adidas final summer time. As well as, Underneath Armor picked up Endomondo and MyFitnessPal for half a billion dollars mixed and is working with HTC on a variety of units. It additionally raises questions for the previous few rather well-recognized health apps which are but to be picked up — making us all marvel what Strava’s gotta do to get some love.

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