Yahoo's reside NFL stream was widespread, however no match for TV

Yahoo's live NFL stream was popular, but no match for TV

Questioning how nicely Yahoo’s grand experiment with a free NFL recreation stream fared? Fairly nicely, truly… though your TV supplier in all probability is not sweating bullets. The league has revealed that about 15.2 million distinctive guests watched the Payments/Jaguars recreation on Yahoo, which stacks up properly towards typical broadcasts (between thirteen.5 million to 17.6 million). Nevertheless, the stream solely managed a mean of two.36 million viewers per minute — that pales compared to the ten million to twenty million plus that TV will get. In different phrases, many followers solely watched a few of the match earlier than heading elsewhere.

It isn’t clear what led to the combined outcomes, though there are at the very least a few elements at work. There have been some stories of high quality points which will have turned individuals off. Additionally, Yahoo was competing with not simply the sport’s TV broadcast, however a excessive-profile Dolphins/Jets recreation. For those who have been decided to catch each, one thing needed to give. No matter affected the viewership, it wasn’t sufficient to discourage the NFL. The group says it is “thrilled” with this check, and it is promising extra streams sooner or later.

[Image credit: Stephen Pond/Getty Images]

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