Yahoo Shuts Down Yahoo Display, Its House For Unique Content material
In line with a report by Selection, and affirmation by Yahoo, Yahoo Display shall be closing its doorways with its content material being cut up amongst its numerous journal properties.
Display launched in 2013 as a spot to deal with Yahoo’s unique content material, which the corporate has since backed away from. From bringing again the present “Group” to airing an abroad NFL recreation, the plan was to show Display right into a extra refined model of YouTube. It clearly didn’t work.
Selection studies that Katie Couric will proceed to do her day by day information present, in all probability beneath the Yahoo Information umbrella. Right here’s the assertion Yahoo offered to the publication:
At Yahoo, we’re always reviewing and iterating on our merchandise as we attempt to create the perfect consumer expertise. With that in thoughts, video content material from Yahoo in addition to our companions has been transitioned from Yahoo Display to our Digital Journal properties so customers can uncover complementary content material in a single place.
The service was shuttered final week and the apps have been faraway from Apple’s App Retailer in addition to Google Play:
Display at one time was the crown jewel of Mayer’s “MaVeNS” turnaround strategy.