Yahoo reportedly set to floor Yelp evaluations in search outcomes
In response to The Wall Road Journal, the subsequent time you seek for a hen dinner on Yahoo you may be served up a Yelp evaluation for one of the best chook in your hood. Based on the paper’s supply, Yahoo CEO Marisa Mayer introduced a partnership that might floor Yelp critiques and itemizing in Yahoo’s search outcomes, throughout a gathering Friday. Little else is understood of the deal.
Whereas the struggling web firm continues to see income fall, its newest earnings report revealed that search revenues for This fall 2013 have been up eight % over the identical quarter the yr earlier than. The corporate is clearly nonetheless invested in its bread-and-butter, nevertheless it’s additionally made a push into content material, signing names like David Pogue and Katie Couric to steer new information initiatives. Throughout her CES keynote earlier this yr, Mayer, who beforehand led search at Google, underlined Yahoo’s dedication to look, revealing it added 869 companions, and carried out 600 associated experiments in 2013.