Yahoo continues to be counting on Microsoft’s Bing, however now has extra flexibility

Yahoo is still relying on Microsoft's Bing, but now has more flexibility

Yahoo is not dumping Microsoft’s Bing simply but. The 2 corporations shaped a search partnership again in 2009 that made Microsoft’s search engine and advert platform an integral a part of Yahoo’s search, and at this time they introduced the renewal of that partnership. However there are additionally a couple of new tweaks that makes the deal even higher for Yahoo: It may now “improve” its search expertise on desktop and cellular, because the Bing partnership is now non-unique. So do not be stunned if Yahoo finally ends up taking its search interface in solely new instructions, or if Bing begins powering search on different huge websites. Additionally, the 2 corporations will take full management of their very own advert platforms relating to search. That provides Yahoo the facility to construct up its personal advert arm, whereas nonetheless getting some income from Bing advertisements that present up on its outcomes.

[Photo credit: Justin Sullivan/Getty Images]

Supply: Yahoo

Tags: Bing, microsoft, search, Yahoo

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