Yahoo confirms acquisition of Tumblr, however will run it as a ‘separate enterprise’

Yahoo confirms acquisition of Tumblr, but will run it as a 'separate business'

Scorching on the heels of yesterday’s rumors, Yahoo and Tumblr have collectively introduced a “definitive settlement” for the previous to accumulate the latter for $1.1 billion. The settlement makes it clear that Tumblr might be “independently operated as a separate enterprise” with its personal branding and line of improvement. A frankly worded press launch says that this arms-size association will assist Yahoo “to not screw it up” and guarantees that the 300 million month-to-month guests to the running a blog website will proceed to expertise Tumblr’s “irreverence, wit, and dedication to empower creators.” If all that is to be believed, those that have allegedly fled to WordPress, for worry of Tumblr being shut down or re-versioned, might have barely jumped the gun.

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