Xiaomi trounced Samsung in China final yr
We have been charting Xiaomi’s regular rise in China over the previous few years, however the newest stats from IDC make it clear simply how far the tiny telephone firm has come (in addition to how far Samsung has fallen). Xiaomi ended up main China’s smartphone market final yr with a 12.5 % share of shipments, whereas Samsung got here in second place with a 12.1 % share. Positive, these numbers might make it appear to be Xiaomi and Samsung are principally on the identical degree, however what’s actually necessary is how they’ve modified from 2013. Xiaomi’s market share truly rose 186 % final yr, whereas Samsung’s fell round 22 % (and it was the one smartphone firm amongst China’s prime 5 to fall). The Korean electronics big was already dealing with slumping gross sales early final yr, once we argued that China would probably be its subsequent massive alternative for a comeback. However, from the seems of it, Xiaomi principally ended up consuming Samsung’s lunch.
IDC notes that Xiaomi’s reliance on flash gross sales (which creates tons of selling hype with out a lot effort), low costs, and highly effective hardware all helped it land the highest smartphone vendor spot. However Xiaomi wasn’t the one huge winner final yr: Apple additionally ended up coming in second place over the past quarter in 2014 because of the double-whammy of the iPhone 6 and iPhone 6 Plus. Whereas Apple did not make sufficient shipments to land a spot among the many prime 5 smartphone corporations in China final yr, there is a good probability it’s going to get there this yr if it retains shipments up. The large takeaway? 2015 might be going to be a tough yr for Samsung.