WSJ reviews Apple has examined TV designs — do not get too excited

WSJ reports Apple has tested TV designs -- don't get too excited

In a saga that makes its lawsuit towards Samsung look like solely a quick second in time, the rumors of an Apple-constructed HDTV are going round once more. After CEO Tim Prepare dinner dropped a nugget about TV being an intense space of curiosity in interviews a number of days in the past (the very same factor he stated in Might), now the Wall Road Journal is reporting rumors from suppliers that it has, for a number of years, examined designs in live performance with corporations like Sharp and Foxconn. In fact, studying past the headline reveals deep caveats like “Apple … works with suppliers to check new designs on a regular basis” and “Apple might choose to not proceed with the system” in addition to referencing older rumors about staff ups with cable or satellite tv for pc corporations, which ought to let you recognize that basically, nothing has modified.

Since this rumor won’t ever die, and the hype will proceed to move when Apple and HDTV are talked about in the identical breath, we’ll spell it out for you another time: it doesn’t matter what they are saying or do not say, Apple is — like almost each different know-how firm — extraordinarily concerned with creating merchandise on your front room. They have been underneath Steve Jobs, they’re with Tim Prepare dinner on the helm. Sadly, for causes starting from studio licensing agreements to DRM to a scarcity of entry to pay-TV supplier knowledge/content material, it is very troublesome to do with the extent of polish and management of expertise Apple would really like. Microsoft and Sony are spending billions of dollars on their Xbox 360 and PS3 simply to seize a foothold on this market, with various ranges of success, whereas Google’s TV undertaking has skilled even harder rising pains.

CBS government Leslie Moonves defined on a convention name round this time final yr why his firm had declined to companion with Apple. Learn these feedback, and you will in all probability really feel as we do — till the varied regulatory and/or business gatekeepers to premium content material in the lounge change their minds about how the TV enterprise works, it stays simply as unlikely that we’ll ever expertise the merchandise of Apple’s exams for ourselves.

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