With the launch of Xbox Music, Zune is actually no extra (replace: Zune Move customers get 1,000 Microsoft level parting present)

With the launch of Xbox Music, Zune is truly no more (update: Zune Pass users get 1,000 Microsoft point parting gift)

It is over, people. Or a minimum of almost over. Write it down — time of dying: 12:01AM ET, October sixteen. That is when the Zune model is formally no extra, and “Xbox Music/Video” and its retailer substitute the Zune Market; the ultimate, quiet finish of a model that is been waning for years. “Sure, the Zune model is gone, and the Zune merchandise are gone,” Xbox Music GM Jerry Johnson informed us in a gathering final week. Whereas Zune units will nonetheless work with Home windows 7, and the Zune Cross merely turns into the Xbox Music Cross, the model is successfully no extra, becoming a member of the Kin and Microsoft Bob within the annals of MS historical past.

Bizarrely, the branding will proceed on for Home windows 7 and Home windows Telephone 7 customers, with the Zune Market mirroring Xbox Music’s content material. That is probably on account of Xbox Music being unique to Home windows eight units (which incorporates the Xbox 360, regardless of its age, and Home windows Telephone eight) — Microsoft guarantees a continued give attention to Xbox Music going ahead, whereas Zune help drops out. In the long run, although Zune was a failure for Microsoft, Johnson stated it was a worthwhile studying expertise for the corporate. “The Zune model obtained related to a tool, and what we did with Xbox Music is definitely flip round and say, ‘Let’s construct one thing from the bottom up, leveraging what we have discovered from lots of these various things.’ However it’s not gonna be gadget-centric, it is gonna be service-centric,” he defined.

In Johnson’s eyes, the failure of Zune as a model is instantly tied to the failure of Zune as a tool — and having the extremely profitable Xbox model tied to its media choices, he is hoping to skirt earlier unfavorable perceptions and relaunch Microsoft’s place in media supply. Whether or not that’ll occur stays to be seen, however both method, that is the ultimate nail within the Zune’s coffin — not simply as a tool, however as a factor on the earth.

Replace: Seems like Microsoft hasn’t forgotten the loyalty of the diehards who stayed with Zune till the top, as Zune Music Move customers are getting 1,000 Microsoft Factors at no cost together with the change to Xbox Music.

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