With Hykoo, You Can Combine Video And Textual content material To Create 12-Second Temporary Films
No matter all the mobile video apps available on the market, Gary Krieg said there’s nonetheless one factor missing — a necessity he’s attempting to fill collectively together with his new app Hykoo.
See, Vine has created its private set of stars, and Meerkat and Periscope provide new platforms for livestreaming, nevertheless Krieg pitched Hykoo as an attempt to assemble an Instagram for video (which, positive, Instagram itself can be doing ). In several phrases, Hykoo a video system for people who don’t have to step in entrance of the digital digital camera, nevertheless instead merely share part of their day or seize one factor pretty.
“There’s a model new inventive class of people enabled by Instagram, nevertheless they haven’t pretty seen the equivalent adoption in video space,” Krieg said. “Vine has been excellent for people that must be in entrance of the digital digital camera, and there’s moreover stop motion, nevertheless the rest of us didn’t pretty know what to do with it. … We have to convert the Instagram photographers into Hykoo videographer.”
As you most likely guessed, the Hykoo was a minimal of partly impressed by the traditional haiku. As an alternative of a haiku’s three strains, a Hykoo consists of three temporary video clips — a three-second clip, one different three-second clip, after which a remaining clip that’s six seconds prolonged. Each of those clips should have a quick textual content material message on prime it, and you may even add a visual filter.
The app is pretty strict in regards to the format. You’ll’t merely shoot a single, 12-second video. Krieg argued that by creating three separate clips, you’re primarily sharing considerably narrative — even when, say, you’re in a restaurant and the story is just the appetizer, main course, and dessert. As for why the textual content material is essential, he said:
Plenty of the context of why any person is making and sharing a little bit of content material materials lives outdoor of the image itself, so our format permits that information to journey collectively. And if any person says “I don’t know what to write down down”, I merely degree to their suggestions to point out that they utterly know what to say. Hykoo is a inventive strategy of together with context to the seen story they should share.
Krieg comes from a video background himself, having labored as head of producing on the New York office of advert firm Wieden + Kennedy. His co-founders are Yoni Bloch, CEO of interactive startup Interlude, and Jane Rosenthal, who moreover co-based mostly the Tribeca Film Pageant.
Even though Hykoo is an unbiased startup, it has connection to every of the organizations I merely talked about. It spun out of Interlude, plus it’s collaborated with the film pageant, works out of the Tribeca workplaces, and is formally launching to coincide with this yr’s big event.
Hykoo is presently iOS-solely, nevertheless Krieg said there are plans for an Android mannequin, and in order so as to add additional interactivity to the app. Oh, and naturally you probably can share your Hykoos on Fb, Twitter, and by means of e-mail and textual content material. Proper right here’s my very first one.