With $1 Million In New Funding, Dattch Lesbian Courting App Rebrands To Her
Dattch, the Pinterest-impressed courting app for queer ladies, has at this time re-launched with a brand new identify (Her) in addition to $1 million in new funding from buyers comparable to Reddit’s Alexis Ohanian, YC’s Garry Tan and Michael Birch.
Founder Robyn Exton stated that folks too typically thought Dattch stood for some mixture of ‘dyke’ or ‘butch’ or ‘snatch’, and that ‘Her’ extra intently represents the evolution of the product. “We’re all Her,” stated Exton. For the document, Dattch initially stood for ‘Date Catch.’
“I truly thought it was a slightly intelligent mixture of phrases on the time, however virtually everybody thought it stood for ‘snatch,’” stated Exton.
However it’s not solely the identify that has been given a makeover.
Her employs extra of a match-based mostly strategy to communication than the previous Dattch did. Within the previous model of the app, customers might work together with different customers profiles with complete freedom, liking footage or feedback or sending direct messages. Customers might see each one that had visited their profile and obtain notifications for each like and message.
On Her, customers solely enter right into a dialog when each events have appreciated one thing on that customers profile.
Exton says that seventy five % of the time, that was the standard conduct they have been seeing on Dattch, so the shift made sense in the course of the re-branding.
Her additionally focuses a great deal of consideration on editorial content material, providing up cool occasion and exercise concepts the place queer ladies can meet and join. Exton advised TechCrunch that the staff is curating the content material themselves, receiving native information from occasion companions and dealing with journalists in numerous markets to write down informative group items.