Winnie helps mother and father discover household-pleasant locations, share their experiences
A brand new cellular app referred to as Winnie is launching at the moment to make mother and father’ lives slightly simpler, by providing details about close by child-pleasant locations, in addition to detailing what kind of amenities for households a location might have – like stroller entry, quiet areas to nurse, altering tables, restrooms, and extra. The thought is to make going out together with your little ones much less aggravating, whether or not you’re simply operating errands round city or touring to a brand new metropolis.
This kind of helpful info for folks isn’t collected in a structured method in the present day. Positive, you may discover particulars written within the feedback of Yelp evaluations or Google enterprise listings, however you’d should learn by way of every one to even know if anybody talked about the precise information you’re interested by – like whether or not the restaurant’s toilet has a altering desk, as an example.
(I personally recall a very enjoyable night time out when I discovered myself kneeling on a toilet flooring, making an attempt to vary my daughter’s diaper earlier than she scooted off the mat. Winnie might have definitely helped then!)
The startup was co-based by CEO Sara Mauskopf, who has labored in shopper know-how and product administration at corporations together with Postmates, Twitter, YouTube and Google; together with Anne Okay. Halsall, CPO, a product designer and developer additionally with expertise at Postmates and Google, in addition to Quora and Inkling.
Each founders are mother and father themselves, who constructed the app out of their very own private wants.
And that is why we’d like a variety of engineers creating tech corporations, by the best way – 20-yr previous boys recent out of school would in all probability not create an app like Winnie.
As Mauskopf explains in a weblog submit introducing Winnie, “…having a toddler modified the best way I noticed the world round me. I used to be scared to go anyplace as a result of I didn’t know whether or not they’d have the best amenities for me to look after my daughter, or whether or not we’d even be welcome there,” she says.
Anybody caught at residence with a brand new child – and strain that comes with that – can relate.
The 2 founders teamed up and created Winnie in early 2016. The app has been operating in a personal beta in San Francisco up till immediately, which included round four hundred testers.
At launch, Winnie provides info on over one hundred,000 places across the nation.
It helps you uncover locations to take the youngsters for enjoyable, like parks, playgrounds, and libraries; lists household-pleasant eating places that provide issues like altering tables, youngsters menus, and highchairs; and it helps you discover the closest toilet, altering desk, or place to nurse, amongst different issues.
Mauskopf says this knowledge comes from a mixture of sources. The place “metadata” (e.g. altering tables, and so forth.) has been entered manually and got here from the workforce truly calling and researching locations themselves. In the meantime, different knowledge comes from crowdsourcing.
Mother and father can depart feedback and ideas within the software – aka “Tales.” Plus, they will “Scout” locations in Winnie that they need to embrace.
Tales will permit mother and father to narrate their private experiences with a spot, each good or dangerous, which provides the app a “Yelp for folks”-like attraction.
To some extent Winnie appears most helpful to new mother and father, nevertheless.
First-time mother and father are sometimes terrified of making an attempt to navigate the world with their child, and Winnie can present some reassurances that it’s going to be okay to go away the home. However even these whose youngsters have exited the diapers-and-potty-emergencies part might discover the app helpful, as it could actually aid you discover enjoyable locations to take the youngsters in your city that you simply won’t have recognized about.
In fact, like several social app launching in in the present day’s App Retailer, Winnie might want to attain a essential mass earlier than it’s really helpful to a broad market.
Winnie is a free obtain on the iTunes App Retailer, and can stay free, for probably the most half, over time.
“Proper now the app is free and our massive precedence is constructing one thing that’s actually helpful to oldsters,” notes Mauskopf. “Sooner or later there shall be points of the product that we’ll earn cash from, however the core product will all the time be free,” she says.
Winnie is a group of 4 and is backed by solely a small “pre-seed” quantity of funding.