Why Did 19K Individuals Watch a Puddle on Periscope?

The Web is bizarre.

A puddle captivated greater than 19,000 individuals on the stay-streaming app Periscope on Wednesday morning.

Labeled with the hashtag #DrummondPuddleWatch, the feed confirmed quite a lot of Brits making an attempt to navigate round round a big puddle within the metropolis of Newcastle, situated in northeast England.

Earlier than it was taken offline at 12:14 a.m. ET, there have been 19,392 individuals watching on Periscope, the Twitter-owned app that permits individuals to broadcast stay video from their telephones.

The puddle, a colorless pool of water punctuated by a yellow warning signal, turned fairly the movie star, with quite a few individuals stopping to take footage close to it and even take a dip with a prop or two.

BREAKING NEWS: There is a man on a lilo within the puddle #DrummondPuddleWatch pic.twitter.com/DQNVzWzniy

— Elliot Wagland (@elliotwagland) January 6, 2016

THIS IS GRIPPING STUFF #DrummondPuddleWatch pic.twitter.com/3suVqX5Nbi

— Elena Cresci (@elenacresci) January 6, 2016

Fame has modified you, puddle. #DrummondPuddleWatch pic.twitter.com/MARz4M3XJK

— Molly Fitzpatrick (@mollyfitz) January 6, 2016

As one may anticipate, main manufacturers began getting in on the enjoyable.

Crossing the Drummond puddle like… #DrummondPuddleWatch pic.twitter.com/XOI7VuCuLM

— Star Wars UK (@StarWarsUK) January 6, 2016

When somebody efficiently crosses the puddle. #DrummondPuddleWatch pic.twitter.com/etI3g3drYB

— Comedy Central UK (@ComedyCentralUK) January 6, 2016

Who’s liable for documenting this wrestle towards the forces of nature? In accordance with The Telegraph, it is Richard Rippon, the social media supervisor for the Drummond Central advertising company.