‘WhatsApp For the Office’ Cotap Provides Common Chat Function Accessible Via URLs, Not The App
Cotap, the enterprise messaging app based by ex-Yammer execs that payments itself as a ‘WhatsApp for the office’, has launched a brand new function to broaden the circle of people that use the app: it now lets others ship messages to these customers by way of a URL on Cotap.me, with out having to obtain the app itself.
It comes on the heels of a desktop app launch for the product in October that used a few of the similar performance for Cotap-utilizing work colleagues to speak with one another once they weren’t on their cellular units however at computer systems. At this time’s launch successfully lets anybody use the chat performance of the app, by means of the customized URLs that people give out.
Including an internet element to the app signifies that those that are Cotap customers for work can now share their Cotap IDs with different individuals — as they might, say, a Skype or e-mail tackle or cellular quantity of their e mail signatures or enterprise playing cards — as a contact ID for anybody.
Whereas there are a quantity of apps out there which are constructed across the precept of utilizing an internet interface to let individuals work together with native chat shoppers, lots of these have been targeted extra on shopper quite than enterprise customers. A part of Cotap’s mission as a startup has been to faucet into the development for consumerization in enterprise apps — that’s, taking options which are extra widespread in shopper purposes and convey them into its enterprise-targeted software. That is a type of instances. Cotap says it has constructed the performance itself.
The thought behind the URL performance is that whereas you’ll have set networks and ongoing conversations with work colleagues on Cotap, Cotap.me enables you to usher in third events into conversations, or just use the platform as a spot the place others can chat with you as properly in case you are already spending loads of time within the app.
Giving out a Cotap URL as an alternative of a telephone quantity might additionally assist individuals shield a few of their privateness on the subject of interacting with non-work colleagues — for instance if the worker is working in customer support and doesn’t need to share a telephone quantity however needs to stay accessible to a buyer, akin to how individuals use providers like Dropbox or Google Drive to share paperwork with third events.
“Cotap.me is a simple method to make your self immediately accessible to your whole enterprise contacts, while not having to share your private telephone quantity or ask anybody to obtain a separate app. It’s a quick, handy method to begin a dialog or expedite a problem that’s caught in e-mail,” stated Jim Patterson, CEO and co-founder, Cotap, in a press release. “As we speak, you’ll be able to share paperwork together with your coworkers by way of URL with Field, Dropbox and Google Drive — now, with Cotap.me, you’ll be able to share conversations the identical method.”
In that regard, Cotap sits alongside providers like Twilio as one other various for a way an enterprise may give customer support reps the power to make use of their mobiles to speak with clients with out disclosing their very own private particulars.
(Twilio achieves an identical finish by way of totally different means: it supplies enterprises with distinctive telephone numbers that they will use to make calls or ship texts to enterprise relations.)
Cotap has raised $15.5 million from CRV and Emergence Capital Companions. Patterson says that it’s not disclosing the variety of customers it has but however may have information on that quickly.