Warhol-impressed thriller app reveals clues in actual-life occasions
Absolut’s as well-known for its vodka as its advertising campaigns. The Swedish firm typically ties up with a number of the largest names for its iconic bottles and artsy occasions. This yr, in time for his or her restricted version Andy Warhol bottle, they introduced Punchdrunk, a British theatre firm, on board for an experimental recreation app referred to as Silverpoint. Whereas the theatre specialists are recognized for creating unconventional exhibits like Sleep No Extra — an interactive adaptation of Macbeth that opened its doorways in New York 5 years in the past — that is their first digital creation. It celebrates Warhol’s legacy with visible parts that take after his not often seen “silverpoint” sketches, as an alternative of his immediately recognizable pop artwork pictures.
It begins with the thriller of a lacking woman named Chloe. To unlock clues to her disappearance, a participant must match celestial symbols like planets and crescent moons in a gridded recreation that resembles the tile-matching format of Tetris. At numerous ranges, the participant is given an choice to attend occasions in the actual world that may result in snippets of Chloe’s life.
Along with the interactive prospects of the sport, there are robust visible parts which might be tied to artwork and storytelling. “What appears like an addictive however very fairly, cellular informal recreation, reveals itself to be one thing far more fascinating,” Paul Bennun, chief artistic officer of Somethin’ Else informed Engadget. “It fairly shortly turns into very bodily and parts in the actual world turn out to be choices so that you can work together with.” He insists the expertise is nothing like an alternate actuality recreation.
Along with Somethin’ Else, a UK-based mostly content material company, Punchdrunk designed an immersive expertise that hyperlinks the digital recreation to theatrical occasions within the bodily world. If gamers select to skip the occasions and proceed to play within the digital area, the sport will nonetheless work. For now, it is an iPhone-solely experiment with stay occasions restricted to London. It will not be obtainable to an viewers outdoors that radius any time quickly.
[Image credit: Somethin’ Else]