Warby Parker needs to switch your optometrist with an app

Warby Parker wants to replace your optometrist with an app

Warby Parker, the eyewear firm that sends you frames to attempt on earlier than you make a purchase order, has some lofty objectives for the close to future. Along with plans that’ll virtually double its present retail footprint, the beginning-up has an app within the works that may prevent a visit to the optometrist for an eye fixed examination. In fact, apart from the comfort, it’s going to additionally present an avenue for people who actually need their eyes checked out to get some assist at residence.

“We expect that might improve entry to eye exams,” co-founder Dave Gilboa advised The Wall Road Journal. “It is early within the course of however we’re excited concerning the potential.”

Each the brand new shops and the software program undertaking will get a lift from Warby Parker’s current $1.2 billion valuation, approaching the heels of a funding spherical that took in $215 million. The corporate began as an internet enterprise that ships a field frames for keen consumers attempt on at residence earlier than having a pair made with the right prescription. In 2013, it started opening bodily shops, now totaling 12 places in 9 cities across the US.

[Image credit: Brian Ach/Getty Images]

 Cover Feedback zeroFeedback