VUDU goes reside with 1080p HDX leases, doesn't cost additional for 'em

VUDU goes live with 1080p HDX rentals, doesn't charge extra for 'em

We had a hunch that VUDU was readying Blu-ray high quality leases, and positive sufficient, the corporate has simply obtained official with its HDX format. Primarily, HDX is a brand new tier of video high quality for the on-demand rental service. VUDU shall be delivering the content material in 1080p24 by way of its patent pending TruFilm compression know-how, which is reportedly “unequalled” within the residence content material supply biz. In our talks with the outfit, it clearly spent some critical time mastering the supply course of right here, however all this high quality comes at a price. Not financial, thoughts you — the precise HDX rental charges would be the similar as present HD leases — however we’re speaking time. On most broadband connections, you will be ready three to 4 hours earlier than the expertise begins, although the power to order an HDX movie on-line (when you’re at work, for example) helps alleviate that ache considerably. Additionally of word, HDX flicks will solely be obtainable for rental initially, although hopes are that a purchase order choice will present up in due time. 50 HDX movies are on faucet at this time — dig in and see what you assume. Full launch is after the break.

VUDU LAUNCHES HDX, NEW BENCHMARK FOR PICTURE QUALITY IN ON-DEMAND CONTENT

New HDX Format Is Highest High quality Provided in Web Distribution, Delivering Shoppers Highest Obtainable On-Demand High quality and Twice the Decision of Present Web HD Content material

Santa Clara, CA, October 2, 2008 — VUDU Inc., a number one supplier of digital applied sciences and providers that ship Web leisure to shoppers’ HDTVs and House Theaters, in the present day unveiled HDX, a groundbreaking video format that for the primary time allows the viewing of Web-delivered film content material in full Excessive Definition 1080p format that’s optimized for forty inch and bigger HDTVs and Residence Theaters.

HDX delivers twice the standard out there from any Web, or broadcast on-demand service, providing shoppers a real cinematic expertise with a vividly detailed and nearly artifact free image accompanied by excessive-decision, immersive sound. And the brand new HDX format does not value VUDU viewers a penny additional – since HDX movies are provided on the similar worth as commonplace HD titles. HDX titles can be found to VUDU house owners immediately.

VUDU has already compiled a library of greater than 50 movies out there now within the new HDX format and can be providing each HD title launched on VUDU within the new format. VUDU may also be encoding into HDX most of the HD films within the present VUDU catalog, providing shoppers a shortly rising library of HDX content material. With this new providing, VUDU is the one Web film supply service providing shoppers a selection between an on the spot-begin HD expertise and a top quality HD obtain model.

“VUDU HDX really raises the bar on image high quality for HD films delivered on demand, over the air, satellite tv for pc or Web and throughout the complete video panorama,” stated Mark Jung, CEO of VUDU. “Accelerating shopper adoption of huge display HDTVs has fueled robust demand for the sort of viewing expertise and movie high quality solely HDX can ship.”

VUDU HDX is being launched at a time when know-how advances and quickly declining costs have pushed explosive progress within the bigger than forty inch HDTV phase. The identical forces have led to quickly more and more penetration of 1080p full excessive definition TVs. Shoppers who purchase these giant display HDTVs and House Theaters are demanding greater and better image high quality and need the comfort of Web supply.

HDX shows content material within the true cinematic gold commonplace of 1080p at 24 frames per second. Content material in HDX is displayed at twice the decision of different Web HD codecs and gives an extremely-detailed and nearly artifact free image on any measurement display. HDX additionally presents one of the best obtainable encompass sound high quality for Web delivered films with immersive, excessive decision sound at a forty % larger bit-price than commonplace encompass sound DVD’s.

VUDU’s distinctive TruFilm&commerce; know-how is on the core of the HDX’s groundbreaking image high quality. TruFilm know-how optimizes the encoding, transmission, and show of HDX films on HDTVs and bigger Residence Theater screens utilizing the next applied sciences:

* Psychovisual Processing

Improves image high quality by enhancing particulars in darkish areas of the image, nearly eradicating the darkish space artifacts typical of Web films.

* Movie Grain Preservation

Improves the cinematic expertise by making certain that the displayed image stays true to the fantastic optical texture of the unique movie.

* Statistical Variable Bitrate

Ensures optimum video high quality all through the movie by allocating a better encoding price range to excessive element and excessive movement segments of the movie, whereas preserving the power to stream it over the Web.

* Shade Gradient Processing

A singular know-how used to tune the image for optimum show on trendy LCD and Plasma televisions.

HDX films can be found to lease on the similar worth as VUDU’s on the spot HD films. Shoppers can order HDX films on-line from their http://my.vudu.com website with supply occasions anticipated to take a number of hours, relying on content material. VUDU will proceed to supply HD titles in each HDX and immediate HD codecs, affording shoppers the selection of ordering forward the very best out there high quality film or renting HD films which might be delivered immediately to their TV.

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