VSCO Acquires Artifact Rebellion To Assist Convey Extra Images To The Actual World
Visible Provide Co., higher generally known as VSCO, has acquired Artifact Rebellion, a Denver-based mostly startup targeted on bringing photographers’ work from the digital hubs frequented by trendy creatives to the actual world as tangible books and prints.
In a chat final night time, VSCO CEO Joel Flory informed TechCrunch that the deal is about serving to Artifact Rebellion obtain its potential. “As a photographer, there’s nothing fairly like holding a print of your photograph,” he famous whereas describing how Artifact Rebellion’s choices will match into VSCO’s present product line-up, which at the moment focuses on giving photographers instruments for modifying and sharing photographs on their telephones and desktops.
Flory says that Artifact Rebellion is already doing a implausible job at offering a product for photographers, however will have the ability to leverage VSCO’s assets to develop additional. That’s why all of Artifact Rebellion’s 14 full-time workforce members will retain their positions submit-merger, together with founder Jenna Walker, who will keep on as CEO and proceed to function principally independently.
“Leveraging VSCO’s assets” isn’t only a reference to the $forty million VSCO raised in its Collection A spherical final Might, nevertheless. “On the engineering aspect of issues, we’ve our personal objectives and aspirations on this area. We’re constructing out the structure and platform behind that, which can be a shared useful resource, rolled out piece-by-piece over the course of 2015.”
VSCO will even assist Artifact Rebellion transfer past North America, which is at present its main market. VSCO has it the opposite method round, with eighty% of its consumer base situated outdoors the USA.
Featured Picture: Artifact Rebellion