Voodoo, A Digital Assistant For India’s Smartphone Customers, Launches With $1M In Seed Funding
With so many worth comparability websites, discovering offers on-line is comparatively straightforward so long as you’re on a desktop. Issues get much more difficult on cellular apps, nevertheless, particularly in case your smartphone is the primary means you get on-line, as it’s for many individuals in India. Voodoo, which describes itself as “a layer of black magic over your apps,” needs to assist Indian shoppers get monetary savings by serving to them examine providers in several apps with out having to put in a bunch of latest ones.
Voodoo launched its Android app final week (an iOS model is within the works) and simply acquired $1 million in seed funding from SAIF Companions. Proper now Voodoo compares fares, costs, and coupons throughout totally different ridesharing apps and main e-commerce shops, however founder Mohit Mittal says it aspires to do greater than discover offers and can use its new capital to push out new options regularly.
To make use of Voodoo, you obtain its app, which then runs within the background of your system. If you open a ridesharing or e-commerce app (Voodoo is at present built-in with greater than 25 apps, together with Ola, Uber, TaxiForSure, FlipKart, Snapdeal, and Amazon) and sort in your vacation spot or a product, Voodoo’s icon seems and exhibits you an inventory of comparable choices in different apps, even should you haven’t downloaded them but. You’ll be able to click on on the menu to go on to itemizing within the different app or obtain it.
Mittal says his workforce was impressed to create Voodoo by the variety of main e-commerce companies in India which might be shifting to an cellular-solely technique, like Myntra, which now requires customers to obtain its app earlier than can browse or make a purchase order, or providing main promotions solely via apps (for instance, Flipkart’s present Huge Billion Day sale is app-solely).
“It’s harder for customers to match costs. In case you are buying on just one app, you solely get one choice. We would like our customers to have a greater buying expertise with out having to put in so many apps,” says Mittal. He provides that early customers of Voodoo have been capable of save about 10 to fifteen % on each transaction they’ve made by way of the app.
Voodoo continues to be engaged on a monetization plan, although proper now it takes a small minimize of transactions by means of e-commerce corporations’ affiliate networks.
Voodoo might ultimately should compete with Google Now On Faucet as soon as it launches in India. Now On Faucet is a digital assistant for Android that exhibits you related info whenever you faucet on a key phrase in virtually any display. Mittal says Voodoo differentiates by specializing in particular verticals, like buying, which in flip means they’re able to give customers extra detailed info to save lots of time.
The corporate plans to rent extra builders with its new funding and can push out new options each 15 days. Subsequent up embrace a “actually cool function for WhatsApp” (Mittal declined to offer extra particulars past that, however says it is going to be able to launch in a few week), one which lets customers fill out types on their smartphones with one click on, and integrations with YouTube and grocery apps.
“In India, you get so many gives from so many e-commerce gamers,” says Mittal. “Voodoo may give you contextualized suggestions for what you must purchase, because it is ready to seize what you’re on the lookout for from an e-commerce app, and may give you higher suggestions.”