Visualized: Contained in the Vertu workshop, the place telephones are made by hand (video)
Whereas not everybody’s snug with forking out on a flowery Vertu telephone, there is no stopping us from appreciating the corporate’s craftsmanship and engineering experience since its Nokia days. We’re speaking about coping with numerous luxurious supplies — pearl, ruby, sapphire, titanium, gold, alutex, alligator pores and skin and extra — whereas ensuring that every gadget is mechanically constructed to final. As such, it is maybe a slight shock that Vertu telephones are literally “handmade in England.” Courtesy of our buddy and CEO Max Pogliani, we received to see the method up shut and private at his 60-robust workshop in Church Crookham. (And in case your butler is not round to learn this text to you, we have additionally received a video tour after the break.)
In contrast to typical manufacturing strategies the place one system is handed down an meeting line, each Vertu telephone is put collectively by one individual alone at his or her workstation. Every craftsman is surrounded by a monitor plus trays of elements (primarily screws, gems, bezels and fixtures), a few of that are positioned on a stack of motorized rotating trays. On the press of a foot pedal, not solely does the pc present the subsequent work instruction, however the rotating trays additionally supply the required elements for that step.
Relying on the mannequin, a Vertu telephone can take two to 3 hours or as much as a day to be absolutely assembled and polished. It’s then positioned inside a classy (and really costly) testing jig, which performs roughly 800 digital and mechanical checks over the course of 4 to 5 minutes. After a ultimate visible inspection, voila! A brand new Vertu telephone is born. It’s going to almost certainly be despatched off to one of many boutiques around the globe, although there’s additionally a small probability that it will find yourself being a guinea pig for Vertu’s numerous reliability checks: drop check, tumble check, humidity check and temperature check. Simply too dangerous Vertu does not promote its check topics with a reduction.