Vine Experiments With Expanded Storytelling At Coachella
This weekend, Vine debuted a channel devoted solely to Coachella, however did so in a really totally different method. As an alternative of opening it as much as the plenty of content material about Coachella, they targeted on a story created by two extremely fashionable Vine customers, Devon and Cody.
With this playlist, which isn’t the primary short-term ‘channel’ the corporate has created however is the primary devoted to particular particular person customers, Vine is venturing additional into the world of an extended narrative.
“Individuals proceed to show to Vine on a regular basis to be entertained — by way of moments, tales and concepts,” stated a Vine spokesperson. “We need to present experiences that make this simpler, and we’re always exploring new methods to try this. Experiments like this channel are one instance, serving to inform tales on a fair greater scale.”
Because it stands now, most Vines are their very own full story. They aren’t threaded along with different Vines or curated collectively into numerous playlists. They stand on their very own.
However customers are discovering their very own methods of broadening the narrative of a single Vine, whether or not it’s by means of introducing their very own common theme to their profile, Re-Vining a set of comparable Vines from different customers into their very own feed, and even posting their story in reverse-chronological order in order that it really works correctly with the Vine feed, which exhibits most up-to-date posts first.
Vine has additionally toyed with the thought of a Playlist earlier than, within the type of short-term channels aggregating content material from occasions like New Years Eve and the Tremendous Bowl. These channels separated all of the content material associated to these occasions into In style and Current classes. Devon and Cody’s Coachella Playlist could be very totally different, taking a extremely curated strategy to letting customers expertise an occasion from two skilled, fashionable Vine customers.
Snapchat, a social community that tangentially competes with Vine, has lengthy provided a function referred to as Tales, which give customers the chance to string collectively numerous snaps right into a type of dwelling, ephemeral timeline. Whereas customers have usually used them to point out tidbits from their day (Story content material lasts for twenty-four hours), manufacturers and artists have taken to Snapchat Tales in additional artistic methods, constructing out longer type content material.
That has then translated into Snapchat’s new Uncover function, which primarily makes use of a collection of Snaps, full with video, imagery, and textual content, to inform a bigger story from the point of view of a writer, corresponding to USA At the moment or Cosmopolitan.
Vine clearly hasn’t taken the thought past a number of previous occasions and Devon and Cody’s nice Coachella journey, nevertheless it wouldn’t be shocking to see the community quickly supply instruments for amassing or curating Vines collectively to inform a bigger story. Whereas restraint is a part of what makes the Vine expertise so compelling, it’s additionally troublesome to suit a whole story into six seconds.
You’ll be able to watch Cody and Devon at Coachella in TV mode (one mechanically after the opposite) proper right here.